The Innovative Lean Machine : Synchronizing People, Branding, and Strategy to Win in the Marketplace

Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles.

Preface
Acknowledgments
Introduction
About the Author

Chapter 1 : An Effective Business

Section I : Branding : Creating and Sustaining a Credible and Reputable Source
Chapter 2 : Visual Branding
Chapter 3 : BeingFirst
Chapter 4 : Brand Focus
Chapter 5 : Effective Brand Communications
Chapter 6 : Brand Credentials

Section II : Effective People : Identify and Empower Them
Chapter 7 : The Cross-Functional Entrepreneur
Chapter 8 : Competence and Character : The Core of Trust and Leadership
Chapter 9 : Tools and Purpose

Section III : Strategy : Keep It Consistent With the Brand
Chapter 10 : Visual Strategy
Chapter 11 : A Qualitative View of Strategy
Chapter 12 : A Quantitative View of Strategy
Chapter 13 : A Study of Function and Emotion

Section IV : Putting It All Together
Chapter 14 : Building Effective Teams
Chapter 15 : Aligning Business Activities

Epilogue
Notes
Index

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